NATIVE ADVERTISING

The Official Definition

na·tive ad·ver·tis·ing

n. Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

Form

Native ads match the visual design of the experience they live within, and look and feel like natural content of the website they are being viewed on.

Function

Native ads must behave consistently with the native user experience, and function just like natural content of the site on which they are found.

A PROGRAMMATIC PRIMER

Our software empowers advertisers to bid, buy, and place native advertising across our network of sites, in a variety of formats, and in any category. If you’re going native, and you want the efficiency and scale of programmatic then native.xxx is what you need.

Programmatic

 

In everyday language, this is one computer talks to another to execute an ad buy. Programmatic is a big deal because it took a slow, manual process prone to errors, and significantly streamlined it by removing some (but not all) of the human interaction.

RTB (Real-Time Bidding)

 

Real-Time Bidding is a technology protocol or mechanism for automatically bidding, buying, and selling display impressions via an auction format. RTB is a type of programmatic buying, but not the only one.

INTELLIGENT AD SERVING

Not Just A New Ad Unit. An Entirely New Way To Serve Ads.

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User Behavior

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Site Data

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Widget History

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Headline Keywords

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Image Descriptors

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Advertiser Data

Our “Big Data” content recommendation algorithm is integrated with Amazon Machine Learning to serve the most relevant content on each and every impression. Our real time ad server provides an Engagement Score for every ad on every impression based on 6 different predictive data sets. The Engagement Score is combined with the ad bid to determine ad rank.